As their partnership with Mattel continues to expand and strengthen, Rubies are excited to announce the launch of their Monster High™ costume and accessory range in 2023.
With a recent explosion in popularity following new media releases, including YouTube videos and more, the dress-up includes favourite characters like Clawdeen Wolf, Draculaura and Frankie Stein. The costumes come in both standard and deluxe editions with matching wigs also available, making them perfect for Halloween.
The officially licensed costumes will have mass appeal with young fans, especially for Halloween, due to the strong fashion led franchise identity, as the teenage children of legendary monsters are back for a new generation! Hallways filled with werewolves, vampires, sea creatures and more—at Monster High everyone is welcome! First debuting in 2010, Monster High has always encouraged kids to embrace their authentic selves and celebrate what makes them unique. Through this group of freaky-fab ghouls we learned the more you let your inner monster shine, the more you realize you belong!
Monster High’s ethos of fostering a more accepting world, where everyone is proud to be their authentic self, aligns perfectly with Rubies values. Monster High as a brand has $2.6 billion in franchise sales since launch, with 150+ million dolls sold and 11 billion lifetime YouTube views. On top of this, the brand has an exciting slate coming up, debuting its first ever live-action movie this October on Nickelodeon.
Justin McGiffin, Head of Licensing at Rubies, “As one of the biggest and most promising licenses for 2023, especially as we go into peak season in Q4, we’re overjoyed to see the already positive reception to our Monster High range of costumes and accessories. As our partnership with Mattel continues to strengthen, we can’t wait to see little ones get into character as some of the spookiest, and fun, characters on the market through Monster High.”
Ruth Henriquez, Head of Consumer Products Mattel EMEA said: “We are thrilled to be expanding our relationship with industry leader, Rubies, as we launch our latest Monster High collection. Collaborating with Rubies to bring these iconic characters to life through their costume and accessory range is a testament to the enduring appeal and creative energy that defines Monster High. As the live action film makes its debut on Nickelodeon this October, these collections are perfectly aligned to empower fans to unleash their inner monster in the most spectacular way possible!”
Rubies official licensed Monster High costumes are available now from uk.rubiesmasquerade.com for trade customers and from retailers nationally.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
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